Silvia Grossmann
© Silvia Grossmann

Mobile App Development

Challenge: What could be a way to reduce the impact of product packaging on the environment?


The main contributor to landfills in the United States is not products, but actually their packaging.


In absence of a coordinated governmental or industry policy, consumers could help by making informed decisions right at the point of purchase – the grocery store.


So GreenDot, a carbon footprint calculator App for consumer product packaging was developed.

My Role: As the sole designer responsible for this project, I both led it and corresponded with our development partners while building out the designs. I conducted multiple rounds of research. I produced sketches, wireframes, and mockups. I delivered final assets and documents, supervised development, verified the live product, and iterated again for multiple rounds.


We started with technical and business requirements.

Requirements Document

Business Plan

Then, we engaged in user research to gather user requirements.

Then engaged in user research to gather user requirements.

Feature importance denoted by box size, to guide development priority.

Analytics of feature use by demographic segment after the App's launch, to guide strategic priority decisions for next version development.


Next, we brainstormed a user flow in low-fi.

GreenDot User Flow diagram.

GreenDot User Flow screens.

The path from login through outcome – getting an Environmental Impact Score.

Screens for scanning a SKU, checking a product's Environmental Impact score

then showing how, when a user adds a product to the database, they can share it on social media.

Product Submission screens, available in two ways – by adding the barcode's number or by scanning its image.

GreenDot Visual Design System's specifications for color usage.

Typography specifications displaying font families used.

GreenDot Iconography specifications.

A Brain Fitness App designed to monitor cognitive ability trends.

BRIEF | MindQue is an app created to integrate with the Fitbit tracking device and amplify its health monitoring capabilities to include brain health.


TARGET AUDIENCE | Directed to users diagnosed with early-stage dementia and/or Alzheimer disease, the app is designed to continuously measure the user’s cognitive health in order to provide a clearer, more accurate picture of the disease’s progress than could be achieved in bi-annual administrations of cognitive tests at consultations with their Neurologist.


FUNCTIONALITY | The application allows users to periodically measure their cognitive capacity, identify any potential decline, record their physiological condition at the time of the test, access resources, exercise brain capabilities and send monitoring data directly to their Doctor.


MY CONTRIBUTION | Information Architecture, User Experience Design, User Interface Design.


USER REQUIREMENTS:

• An easy, intuitive interface that allows users to self-monitor with minimal instructions.

• A system that would collect and track the user’s physiological condition when taking a cognitive test.

• A way to store and parse the user’s cognitive test performance throughout time.

• A way to confidentially send the test performance data to the user’s Doctor.

• A set of brain games and tasks that can exercise areas of brain health vulnerability.


DELIVERABLES:

• Persona profiles

• Wireframes

• User Flow Diagram

• User Journey

• User interface that integrates with existing Fitbit UI

• App Style Guide


Persona 1 for MindQue.

Persona 2 for MindQue.

MindQue Style Guide detailing Typographic Hierarchy and color specifications for light and dark themes.

MindQue Style Guide showing button specifications in non-white backgrounds.

MindQue Style Guide showing typeface family specifications.


MindQue Style Guide showing iconography specifications and states.

The various functions of MindQue – Testing, exercising, collecting information, connecting the user to resources and sending secure health data to healthcare providers.

MindQue’s, screens for collecting information, used to correlate to performance on cognitive tests.

MindQue’s brain exercise screens, designed to keep the user’s brain in good shape and avoid cognitive decline.