Intended to inform consumers to make better, lower carbon-footprint shopping choices, GreenDot instantly informs the user of a product packaging's environmental score through the scanning of its barcode. Rating on a scale of 10, when a product's packaging rates above a 5– indicating a high carbon footprint–
GreenDot provides recommendations for similar products featuring lower scores, as well as suggestions to repurpose its materials if the user chooses to purchase it.
The app also offers users the opportunity to contribute to enlarge the database of rated products by submitting new products and, leveraging social media, connects them to a community of environmentally-minded folks who can share ideas about reusing and repurposing materials to reduce one's personal carbon footprint.