Case Study: Healthcare

Challenge: How to show medical practitioners across the organization all the information they need and want in an uncluttered and easy to use platform.

BRIEF | Michigan Medicine – the University of Michigan's Medical Center – requested a redesign of their intranet for both their main (Hub) site as well as for the host of departments (spoke) sites it contains.


SCOPE | Responsive intranet for Michigan Medicine that attends to its multiple needs while providing a clear, logical and unified look & feel for its various departments. The work comprised the full spectrum of UX, including User Research, Persona Development, Task Analysis, crafting of User Flows and information Architecture.


MY CONTRIBUTION | User Experience Design, User Interface Design. User Experience Research.


RATIONALE | The Templates standardize text and image components, providing a uniform, responsive interface for all divisions and departments within Michigan Medicine and making their internal systems available and fully functional in all viewports.


A map to understand Michigan Medicine's ecosystem, composed of administrative, clinical, research and academic departments.


Navigation Structure proposed, using a hub and spoke model.


Proposed Global and local search with filtering, sorting and targeting.


User Interviews and their distillation into ideas and challenges.

Ideas sorted and grouped.

Feature ideas for Michigan Medicine's intranet, culled from the 13 interviews with its stakeholders, grouped in categories.


Pain points on the existing Michigan Medicine Ambulatory Care Center's intranet, culled from 12 interviews with its stakeholders.


Feature requests by interview group.


Synthesis of Interviews, grouped by categories.


Strategic Priorities mapped on to Effort/Impact chart for Michigan Medicine's "Spoke" ACS – Its Ambulatory Care Center.

Michigan Medicine Persona card, detailing attributes, needs and tactical implications.

Michigan Medicine Persona card, detailing attributes, needs and tactical implications.

Example of Card Sorting results.

Development of user journeys for Michigan Medicine's Ambulatory Care Center ("Spoke").


Development of user journeys for Michigan Medicine's Ambulatory Care Center ("Spoke").

Development of user journeys for Michigan Medicine's Ambulatory Care Center ("Spoke").

Wireframe development for ACS' Nursing division, highlighting personalized content and applications.

Wireframe development for ACS' Leadership division, highlighting embedded real-time analytics content.


Template for ACS's Homepage, containing Typographic hierarchies and styles from the Visual Style Guide we developed. This page showcases Global (Michigan Medicine's) search/ Spoke-specific (Ambulatory Care Center's) search/ Advanced search; Image Carousel/ Dynamic content for News and Calendar and contextual fields for Forms 

and Quicklinks. Wireframe development for ACS' Leadership division, highlighting embedded real-time analytics content.


Template for Content Page, showcasing Breadcrumbs, Headline, Subhead, Caption and Pullquote typographic treatments/ Embedded Dynamic Content; Contextual Fields for related resources and articles and Contextual Bar containing options to share on social media, save, forward a copy and report an issue.

Template for a Content Detail page, showcasing a Dropdown Menu with section links and hover over link selection, body text and link typographic treatments; Dynamic Field for real-time analytics and Contextual Field for related documents table.



Template for Search Results page, showcasing results sorted by document type, videos, articles and multimedia, as well as a Contextual Field displaying a calendar of related events.